Are you a dynamic, results-oriented marketing professional looking for an opportunity to lead, innovate, and drive success? We are on the hunt for a Senior Marketing Manager to spearhead the marketing strategies for two of our leading events: Advanced Engineering and Southern Manufacturing & Electronics.

In this pivotal role, you’ll shape the future of two of Easyfairs UKG’s largest shows by creating and leading impactful marketing campaigns across diverse channels. You’ll be at the forefront of an evolving industry, playing a key part in the ongoing growth of these must-attend events.

Why join us?

• Be a leader in the cutting-edge world of manufacturing and engineering, one of today’s most exciting industries.
• Engage with revolutionary technologies, breakthrough innovations, and transformative government initiatives.
• Take ownership of strategic planning and performance-driven execution that directly impacts the success of these flagship events.
• Join one of the UK’s leading exhibition organisers

If you're passionate about events, driving growth and are eager to be part of a forward-thinking team, this is the role for you!

Key Responsibilities:

Marketing Strategy & Campaign Development:

• Develop and lead comprehensive marketing strategies for both Advanced Engineering and Southern Manufacturing & Electronics events.
• Manage the full marketing lifecycle, from concept to execution, including audience targeting, content creation, and post-campaign analysis.
• Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging.

Digital Marketing:

• Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement.
• Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation.

Content Creation & Management:

• Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies.
• Collaborate with external agencies and freelancers as needed to produce high-quality creative content.

Data-Driven Decision Making:

• Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement.
• Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively.

Stakeholder Management:

• Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations.
• Work closely with the events team to ensure consistent brand messaging and a seamless marketing experience.

Budget Management:

• Manage the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment.

Team Management:

• Manage a team of Marketing Executives, Assistants and Interns to drive the campaigns forward, maintain community connections and deliver successful events.

Key Requirements:

• Proven experience in marketing, ideally in events or a similar industry.
• Experience in people management
• Expertise in both digital and traditional marketing channels.
• Strong copywriting, content development, and project management skills.
• Experience with CRM, marketing automation, and analytics platforms (such as HubSpot, Google Analytics, etc.).
• Excellent communication and stakeholder management skills.
• Ability to work in a fast-paced, results-oriented environment.

This is a fantastic opportunity to shape the marketing direction of two leading events in the engineering and manufacturing industries. If you are passionate about driving growth through innovative marketing strategies, we want to hear from you!

Who are we?

Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs 750 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” five years running (2019-23). The company is ranked 11th in the list of the world’s leading exhibition companies.

Benefits:

🎂 Birthday day off

🏡 Flexible working as well as hybrid working

🍾 Fully stocked beer & wine fridge in the office

👶 Enhanced family pay (maternity & paternity)

🚲 Cycle to work scheme

🚂 Interest free travel loans

📚 Free online academy to focus on professional development and upskilling

🧠 Specialist external performance coach services available to all employees

🤝 Employee assistance programme

👩‍⚕️ 24/7 access to our virtual GP service

🏆 Long service awards

💰 Pension as well as offering salary sacrifice

👪 Life cover

🔒 Group income protection

🎉 Regular company socials organised throughout the year

We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer. We do not discriminate against any employee or applicant for employment on the basis of race, colour, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.