Our Marketing teams aim to build and activate communities, understanding what makes our visitor and exhibitor communities tick. They have to “get under their skin”. Marketing teams determine the right tone of voice and look and feel of their event’s 360° communication campaign and content plan according to the event’s mission.
Their objective is to meet or exceed the event’s visitor target and maximise visitor and exhibitor satisfaction, finding out the right infotainment mix for the content programme. Who are the real crowd-pleasers for a particular community? And what is the right outreach strategy – the right blend of traditional, online and social media, while staying within budget?
As you can tell, joining Easyfairs’ Marketing department call for an analytical frame of mind and a lot of creativity!